Last Updated: June 2, 2026
Website: theladyalma.com
Brand: Lady Alma
Legal Entity: Badd Kitty, LLC
Your privacy matters. This policy explains what data we collect, why we collect it, who we share it with, and your rights around it. We sell globally, so this policy is written to address requirements under GDPR (EU/UK), CCPA (California), and other applicable frameworks.
Information you give us directly:
Order data — your name, shipping address, email, phone number, and order details when you make a purchase.
Account data — if you create an account, we store your login credentials and order history.
Communications — any messages you send us via email or contact forms.
Information collected automatically:
Usage data — pages visited, time on site, referring URLs, browser type, device type, and IP address, collected via cookies and analytics tools.
Transaction data — payment method type and last four digits (we don’t store full card numbers; these are handled by our payment processor).
To fulfill your orders. We pass your name, address, and order details to Printful to produce and ship your items.
To process payments. Your payment details go to our payment processor to complete the transaction.
To communicate with you. We send order confirmations, shipping updates, and respond to your inquiries.
To improve the site. Analytics data helps us understand how the site performs and where to improve it.
To market to you. If you’ve opted in, we may send you promotional emails. You can unsubscribe at any time.
To comply with the law. We may process or disclose data where legally required.
For customers in the EU and UK, our legal bases for processing are:
Contract performance — processing your order and delivering products.
Legitimate interests — improving the site, preventing fraud, and maintaining security.
Consent — sending marketing emails (where you’ve opted in).
Legal obligation — complying with tax, fraud prevention, and other legal requirements.
We don’t sell your personal data. We share it only with:
Printful, Inc. — our print-on-demand and fulfillment partner. They receive your name, address, and order details to produce and ship your products. Printful is GDPR-compliant and processes data in accordance with their own privacy policy.
Payment processors — (e.g., Stripe, PayPal) to handle transactions securely.
Analytics providers — (e.g., Google Analytics) to track site performance. This data is aggregated and anonymized where possible.
Email service providers — to send transactional and marketing emails.
Legal authorities — where required by law or to protect our rights.
Because we operate globally and use services like Printful and Google, your data may be transferred to and processed in countries outside your own, including the United States. Where this involves transfers from the EU/UK, we rely on appropriate safeguards such as Standard Contractual Clauses.
We use cookies to make the site work and to understand how it’s used. These include:
Essential cookies — required for the site to function (e.g., cart, session management).
Analytics cookies — to understand traffic and behavior patterns.
Marketing cookies — to serve relevant ads (only if you consent).
You can manage cookie preferences through your browser settings or our cookie consent tool. Blocking essential cookies may affect site functionality.
We keep your personal data for as long as needed to fulfill the purposes in this policy:
Order data is retained for up to 7 years for tax and legal compliance.
Marketing data is retained until you unsubscribe or request deletion.
Analytics data is retained per our analytics provider’s standard retention settings.
Depending on your location, you may have the right to:
Access — request a copy of the personal data we hold about you.
Correction — ask us to fix inaccurate data.
Deletion — request erasure of your data (“right to be forgotten”), subject to legal retention requirements.
Portability — receive your data in a machine-readable format.
Objection — object to processing based on legitimate interests or for direct marketing.
Restriction — ask us to limit how we process your data in certain circumstances.
Withdraw consent — where processing is based on consent, you can withdraw it at any time.
California residents (CCPA): You have the right to know what data we collect, request deletion, and opt out of any sale of your data (we don’t sell your data).
To exercise any of these rights, contact us at the email below. We’ll respond within 30 days.
This site is not intended for children under 13 (or 16 in the EU). We don’t knowingly collect personal data from children. If you believe a child has provided us data, contact us, and we’ll delete it promptly.
We take reasonable technical and organizational measures to protect your data. However, no system is perfectly secure. Transmitting data over the internet carries inherent risk.
Our site may link to third-party websites. This policy doesn’t cover those sites. Review their privacy policies directly.
We may update this policy at any time. The “Last Updated” date reflects the most recent revision. Material changes will be communicated via email or a notice on the site.
Lady Alma / Badd Kitty, LLC
Email: info@theladyalma.com
Website: theladyalma.com
For EU/UK data subjects, if you’re unsatisfied with how we handle your data, you have the right to lodge a complaint with your local data protection authority.
